08.12.2020 — Prestige, Culture

Audencia, once again received the "Stratégies" award!

And three! After two awards in 2018 and 2019, Audencia has just won its third "Stratégies" Grand Prix. During an all-digital ceremony, the jury of the Grand Prix "Stratégies" du Brand Content 2020 awarded Audencia bronze in the "Sites" category for the school's 120th anniversary celebrations.

The year 2020 is a special year for Audencia, which is celebrating its 120 years of existence through 120 events illustrating the school's values and commitments. It is an opportunity to stand out by communicating its history and its future.

Launched in February 2020, the project traces the major dates that have marked the school's history. Over the course of the months, it is enriched by summaries of the 120 events that mark this anniversary year. True to its commitment to culture, Audencia has sought to materialize this key year through the progressive creation of a work of art. "What creates Audencia's dynamic is that the school is faithful to its history and its roots and that it capitalizes on its fundamentals to build its future," said Christophe Germain, Managing Director. Audencia wanted to recall both its attachment to its hometown of Nantes and its international development by calling upon an illustrator from Nantes with a passion for travel and architecture, who has already produced the now famous series of illustrations Travel With Me: Docteur Paper

Throughout the year, the artist has produced an illustration for each of the 120 events, always in an architectural form (one event = one building). Illustrations and summaries have been progressively added to a bilingual website created for the occasion:

The EPOKA agency provided operational support for the project, with a team dedicated to the communication system.

In the midst of the pandemic, Audencia's teams have adapted as best as possible to continue to offer relevant and high value-added online content for students and stakeholders, while maintaining a monthly calendar of 10 to 12 events labelled "120 years": second edition of the Forum du Grand Ouest dedicated to students of Classes Préparatoires, online APIA (Associated Independent Professional Administrators) conferences, back-to-school seminar for the school's 340 employees...

Frank Dormont, Audencia's Director of Communications and Institutional Relations, is delighted to receive this award. "I would like to thank all the departments and also my team of communications professionals who enable Audencia to shine on the web. The involvement of each and every one of them allows us to deliver high value-added content to our target audiences and to the general public. Especially the Events and Digital divisions, which were able to react quickly to the health crisis, to maintain certain events. »



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