20.01.2020 — Digital

Audencia and the Digital Change Expo!

Audencia helped run the Digital Change 2020 Expo at Exponantes retail park in Nantes, France. The Expo welcomed 5,000 attendees, 150 knowledge sharing workshops and 125 businesses across the two days. Stands were divided into 3 areas (advice, support and transformation) to help attendees with the digital transformation path.

  • The Transformation area showcased Audencia Executive Education programmes and our specialised course “marketing strategy in the digital age”.
  • The Support area was facilitated by start-ups who are part of accelerator programmes at Centrale-Audencia-Ensa business school
  • The Advice area was set up for graduates from continuous training courses

During the Expo, Caroline Lancelot Miltgen, researcher and marketing professor at Audencia, notably presented her advice on how to efficiently collect data without damaging relationships with clients.

Raphaël Pantais and Sébastien Maugis from InVirtus Technologies and Emmanuel Morel D’Articonnex spoke about their experiences as part of the Centrale-Audencia-Ensa start-up accelerator programme in the Support area of the Expo.

Anna Launois, Director of the specialised Audencia master Marketing strategy in the digital age also facilitated a conference which focused on the theme ‘the new purchasing process in the digital era”. And the 3 biggest trends to watch out for according to this year’s Expo? Human enhancement, mobility and digital resilience.

The two day Expo was a real success for the fourth edition of Digital Change and for Audencia!

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